Shorter sales cycles are every manager’s dream. They help you get more leads, generate more revenue, and close more deals in less time. From a customer’s perspective, they have more choices, as short sales cycles force organizations to stay on top of their game.
At any given time, there are a lot of external factors that can stall your sales cycle. You could be chasing a lead for months only to be stone-walled in the eleventh hour. There’s always a constant insecurity about the future.
It doesn’t mean salespeople are helpless about their situation, though.
The adoption of technology in marketing has coincided with a marked difference in buying and selling behavior. Digital marketing minimizes the scope for human error, and leaves much of the menial work to algorithms.
While there’s a lot that is outside your control, there are also several things you can do to keep your sales cycles short. Learn more about what you can do to reduce the length of your sales cycles.