An impeccable logo design can make you a brand from a nobody in the market. To establish a strong presence in the digital space every tech startup is searching for a logo that stands the test of time. Being a part of your brand identity this small graphic represents your business’ values to the target audience. If you have no idea of where to start from, a research on the latest tech logo trends will certainly provide you handy information.
Here are the top 9 trends in tech logo designing which are going to stay with us in 2019 and beyond -
1. Variable Design - In today’s hyper active internet era, customization hold the key to retaining the customers. A new trend which has emerged this year is using different variations of the same logo depending on the type of audience you are addressing. These tech logos give you the opportunity to grab attention of people from every generation and gender. If you are a company selling mobiles devices, people of every age are your prospects. A blend of two or more vibrant colours with a funky feel will instantly hit the teenagers and youths. For the seniors using classic colour like black, blue and green will be a perfect choice.
To make your logo stand out little tweaks in your colour scheme is all you need. It’s important to not make any changes in the basic design of your logo. Logos are utilize not only in digital form but also in a variety of other formats: pamphats, bags, paperwork, etc. Thus, you can micro target different communities using the variable designs.
2. Geometry - The geometrical logos use basic shapes and lines such as rectangle, squares and circles to form animals, letters and other objects. It produces simple logos which look primitive. They are underrated. Only a handful of designers use them for bigger brand. 2019 saw a rise in the usage of geometri icons in logo. With a little artistry and layering the geometric shapes can be used to create a classic icon.
3. Illusions - Optical illusions has been a part of the logo creation process for a long time. The negative space can be to create two figures within a logo. It affects the viewer psychological, transferring the message you want them to identify. Tech logos with trick the eyes of the viewers are popular for a long time. The
Other than the above-mentioned overlapping, colour symbolism, negative spacing and minimalism are going to rule the coming era of logos. The designs which include overlaps, pedigrees and zero in on the details will be a huge success.
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