It is a known fact that app store optimization strategies have to be employed to get your app to be more visible to its audience. ASO, however, is not a one-time job. Much like what application of SEO does to search engine results ASO is a continuous process that helps to tweak each of the factors which determine the visibility of the app to the optimum position. ASO ensures that your app stays visible and remains at the top in the app store listings.
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