In the last two years, ICOs were the talk of the town. The crowdfunding blockchain-based way of raising funds for a project emerged as an alternative for companies and startups to make public offerings.
The method has been very helpful to incentivize innovation and offers new blockchain based solutions that can change our day-to-day lives.
As we mentioned, ICOs are just like crowdfunding. They raise funds by getting money from investors that, in return, get tokens that will become valuable in a mid or long-term.
But how an ICO works? Well, these are four pivotal steps to an ICO launching:
Pre-Announcement: Build a buzz and a community before launching the ICO is very important to make the target audience aware of the project. This is an initial part of the marketing strategy, putting the word out there about your offering while the white paper and other more technical content are being produced.
Offering: The final version of the white paper is ready, all the terms of the ICO are settled and the potential investors have a more clear idea of how the project works. So it’s time to make the offer and announce the ICO starting date.
Marketing Campaign: This is a crucial step for an Initial Coin Offering. The marketing campaign is what makes the difference between a successful ICO that raise the needed capital and the ones that fail. The campaign will aim for the target audience and try to convert as many potential investors as possible. It lasts until the beginning of the token sales.
Selling: It is time to raise the funds. With a killer marketing plan, will not be hard to make your tokens sales go through the roof.
Blockchain App Factory is a leading ICO Development Company with more than 42 projects completed with success. We helped raise millions for ICO projects and the next great one can be yours.