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Main Pillars Of a Successful Landing Page

Digital Marketing Landing Page

1. Headline

Does it identify the problem and offer the main differentiation of your solution?

For example, “Tired of not getting enough clients? Triple your closing rate with the only [insert name of product] that does [x]”

2. Tagline

The tagline should include social validation, a promise to make more money, and save time while explaining the who, what, where, when, and why.

Example: “Get my free eBook by email within the next ten minutes to learn how to triple your landing page conversion rate with coding. Join 15,00 other learners.”

3. Background

Darker backgrounds tend to convert better. I don’t have data on this, only experience setting up hundreds of landing pages.

You want to have a picture in the background of the person’s desired result. If you’re selling gym products, then use fit people. If you’re selling a city tourist package, then use a picture of a landmark.

Landing Pages

4. Form

Don’t ask for any information you can get elsewhere. For example, there’s no reason to ask for their job title and city because you can use data enrichment services to find this information automatically. By not asking for these details, you will increase your conversion rates.

Also, avoid Facebook logins in most cases because they tend to have old emails associated with them.

And never use “your” on the optin button. For example, “Get my free eBook” performs better than “Get your free eBook.”

5. Placement

Does it look good on mobile?

Is the form on the right-hand side of your desktop view?

If not, you’re losing conversions.

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