If we’re all honest enough, we can admit that a lot of our purchases hinge on how the packaging looks like. It is, after all, the first thing that is meant to capture the buyer’s attention and as such it proves to be a very powerful tool.
To further back this assertion is the fact that numerous consumer surveys have dug up this very same fact. “A big part of the purchase is influenced by the packaging as consumers generally tend to go for products with high-end looking packaging since they hint at being of better quality overall compared to similar products of that category,” reads one of the excerpts from one of these studies.
Bespoke Packaging design the way to go
With that one point in mind, it is abundantly clear that product packaging design should be at the top of your priorities whenever you’re rolling out a new product into the market.
Getting the same package design that is similar to other products in that market segment won’t be effective and that’s where the idea of bespoke product packaging design comes into play.
Merits of adopting Bespoke Packaging Design
This has to be the first benefit of going for any kind of bespoke service. In this case, a package design outside of the norm in relation to similar products will more than likely create a buzz and attract attention as needed.
- Better Marketing
With a custom design for your product’s packaging, you can better market it by having exactly the kind of details, in whatever form, you want displayed on the packaging. This coupled with the above point makes your product even more visible in the market.
- Alleviate returns and damage
It’s not far fetched to say that a lot of products end up broken or damaged because of bad packaging. This risk is done away when you opt for bespoke designs. This is because the packaging can be made to fit and secure the product exactly as it needs with enough wiggle rim and grip as well as to ensure its always secure when in transit.
- Can contribute to more profit
If your packaging is unique, appealing and protects your product properly, it increases faith in customers to have your products. This, in turn, means a sustained client base with huge growth potential.
- Improved Customer Experience
Having received the product, the unboxing bit of it is also an important aspect for the customer. A well designed package will be unique and easy to use for the consumer, making the whole thing memorable. This makes consumers buy your products consistently.
Proper packaging is an essential piece of any product. From the first part of the piece, we see how powerful a force it is in influencing consumer buyer behavior and as such for any products you have in the market, the proper packaging is needed with emphasis on uniqueness and sustainability.