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Social Media And Ranking In Search Results

Social Media And Ranking In Search Results

So, social media will get you the desired results, but you might have to wait a while. It is undoubtedly not a dash but a gathering to the completing line of a high search ranking. Simple social media links can obviously not give you what you are looking for, but an overall social media presence can surely do the trick. Your brand’s network will attract more and more exposure since social media profiles and posts do matter in search rankings. But on the other, they have mentioned that social analytics do not represent direct ranking factors. Over at Microsoft, the guys behind Bing have said that they too consider the power of social media profiles (e.g. Twitter user profile metrics) and refer to across numerous social platforms in their search engine. The key to using social media to help you rank higher in searches is to bring customers and click-throughs from your social media networks aimed at your website, and getting your posts reposted or blogged to generate backlinks to your site and social profiles.

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