A ‘Landing Page’ is a web page on your website where consumers land on from other online platforms(clicking an advertisement on external resources).
It should not be confused with website homepage or other product pages as landing pages are more specific than these. But in some cases, both of homepage and landing page work similarly. The sole purpose of these two is to drive traffic.
However, a landing page generally helps you to direct users to perform specific actions like purchasing a product or subscribing to your email list etc. It can be best described as a specific funnel that drives website traffic to perform a predestined action.
If you are running a WordPress powered online store or any other, you are most probably looking for products to sell. So, it should be your foremost priority to build a powerful landing page that can compel your audience your desired actions.
Golden Rule: The first step to initiate a landing page is to know your target audience. For instance, if you are dealing with students or their parents etc. then you need to use relevant content or topics (future aspirations etc.) that can relate to their needs.
Let’s begin with some important tips while aiming for building a robust landing page for your online commerce activities.
The overall structure, color, and feel of your landing page definitely leaves a huge impact on the consumers and eventually on conversion rates.
The sole aim of any web page is to make the process easy to understand and complete. So, you need to make sure that every element of your landing page works towards it, be it filling up a simple form, completing a purchase, downloading any file etc.
One of the most effective ways to achieve it is to hire WordPress programmer who can use years of expertise and skills to create a masterpiece for you.
Keep it short
It should always be considered that no one has time to read essays or long stories to know about your services or offerings. So, it is advisable to keep the content to the point, descriptive and relevant.
Here, you can only focus on core features or benefits that one will get while opting for service. Just mention those and cut down on irrelevant content, CTAs etc.
Linking social media validation
Today’s consumers are more interlinked with each other and prefer to know others views on your services. So, one of the best practice that you can opt for is to bring trust signals that can indicate your visitors that you are trustworthy and have successfully served others in the past.
You can link your social media reviews here and also, you can choose to display testimonials, reviews or star ratings to generate trust factors.
Emphasize on USPs
USP stands for ‘Unique Selling Proposition’. Today’s consumers have a lot of options to choose from so if you are selling something, they would definitely like to know what extra or special you are serving them.
For instance, if you are into eCommerce industry, you can simply offer some discount or Free trials or any promotional campaign running etc. to the web traffic to cut short the overall purchase path.
Having a mobile-friendly website is not only a standard practice- it’s obligatory. In many scenarios, mobile traffic has surpassed that of tablets or desktops.
Smartphones have become the soul of today’s generation and there is almost nothing that cannot be achieved by mobile phone. Be it shopping or booking tickets or ordering food, all can be done with some simple taps of thumbs.
Thus, you need to make your landing page highly responsive in terms of design along with other web pages of your website. Currently, more than half of all web traffic is coming via mobile devices. Therefore, you need to make sure you have a website that is thoroughly primed for mobile screening.
For every online retailer and marketer, it is essential to perform adequate testing before launching any web page. So, the same is applicable to landing pages as well.
An ‘A/B test’ or ‘Multivariate Test’ can help you to create a difference to start with a well-tested approach. Some of the basic things that you can include in testing are headers and titles, button colors & text, length of page, and photos/videos etc.
Landing pages are all about one’s own creativity. And, there is no hard and fast rule to achieve an attractive. Therefore, in addition to the above-mentioned tips, you can always mix your thoughts and ideas to achieve a tailored landing page that helps you to convert.